Lemonade was obviously released without warning. This brought about a ton of media attention. And rightfully so. Her HBO special was made into an unprecedented event.
Beyonce not only knows how to make a theatrical event out of something others would just call an album release, but she also is writing very sophisticated songs right now.
There is so many layers to Lemonade. It’s true art. You don’t have to be a pop music fan to appreciate that.